Amazon Publishing has already shown little interest in industry traditions, and The Observer has now learned how Amazon is looking to revolutionize the process of getting author blurbs: provide a review for a book on an Amazon imprint and Amazon will give the reviewer — and his or her book — extra promotion as a thank you.
At the NY Observer.
Opinions are divided seemingly along the lines of those who benefit from this and those who don't, judging by the two agents quoted in the article. Have to see how it all turns out before deciding, but I think it may backfire on the books blurbed. People won't believe the blurbs, eventually. Kind of like the 5-star reviews on Amazon now, many of which seem written by authors' friends and relatives. I know some readers dismiss the 5-star reviews unless they are particularly in-depth.